Case Study


One of the UK's most well known laundry brands, Surf have been cleaning the clothes of our households for decades.

The Brief

Surf recognised that their combination of a strong brand and competitive price would be perfect for students. They wanted to get their product samples to as many new UK students as possible.

Our Solution

Our research showed that 42% of new students had never bought their own laundry products before. With exclusive access to 900 student hall locations though our 140 university partners, we built a campaign that would deliver Surf’s product samples just where they wanted them – into the hands of new students.

The Results


product samples delivered via the Dig-In Box

By putting Surf into the hands of over 80% of be UK students on their very first day at university, Surf became the brand that got there first.

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