One of the UK's most well known laundry brands, Surf have been cleaning the clothes of our households for decades.
Surf recognised that their combination of a strong brand and competitive price would be perfect for students. They wanted to get their product samples to as many new UK students as possible.
product samples delivered via the Dig-In Box
By putting Surf into the hands of over 80% of be UK students on their very first day at university, Surf became the brand that got there first.