Case Study

Pot Noodle

Pot noodle are a household name, known and loved by the student population across the country.

The Brief

Recognising how important students are to their brand, Pot Noodle needed to get their new product 'Pot Pasta' directly into their hands.

Our Solution

We delivered Pot Noodle's largest ever product sampling campaign. By placing Pot Pastas in the Dig-In University Welcome Box, we ensured 80% of hungry UK students got a taste of their new product. We followed this with several product drops directly into student halls across the country.

The Results


Pot Pastas given to students across the UK since 2017

Throughout 2017, we distributed 380,000 Pot Pastas to students all across the UK via the Dig-In Box. Pot Noodle were so impressed with the response we gave out a further 500,000 in 2018 using hall drops directly into student accommodation halls.

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