Pot noodle are a household name, known and loved by the student population across the country.
Recognising how important students are to their brand, Pot Noodle needed to get their new product 'Pot Pasta' directly into their hands.
Pot Pastas given to students across the UK since 2017
Throughout 2017, we distributed 380,000 Pot Pastas to students all across the UK via the Dig-In Box. Pot Noodle were so impressed with the response we gave out a further 500,000 in 2018 using hall drops directly into student accommodation halls.