At the heart of it, giffgaff believe in simplicity. A better way to do mobile. They’d rather you stay with giffgaff because you want to, not because there's a contract forcing you to.
Since the first time giffgaff came to Dig-In, their brief has been consistent. They want a campaign that shows students why they're different to other network providers and why they should choose them.
SIM cards given to students via the Dig-In Welcome Box
The simple idea of giving a deck of cards and SIM has proved so popular with students, giffgaff have returned year after year. To date, we've handed out over 1.5 million giffgaff SIM cards.