Case Study


Brushbox provide an innovative, eco-friendly toothbrush subscription service. How many students do you think change their toothbrush every 2-3 months as recommended by UK dentists?

The Brief

With household names dominating the sector, Brushbox wanted a campaign to do three things: increase their brand awareness amongst students, get insights into student's toothbrushing habits and generate subscriptions to their service.

Our Solution

We reached out to a selection of Dig-In students, asking them to complete a survey about their toothbrushing habits and the Brushbox service. We also included a measurable sign-up offer, unique to Dig-In.

The Results


Students answered Brushbox's product survey

5,988 students took the time to give Brushbox vital product feedback and insight into their toothbrushing habits. As a result, we were able to deliver insights that have helped shape their marketing at a vital stage of their growth while also providing a clear picture of how interested students are with the product.

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