Case Study


Boost Energy have recently overtaken Red Bull to take the number one spot for energy brands in Northern Ireland and are now number two in the UK.

The Brief

Recognising the huge buying power of the student market, Boost wanted to get product samples to as many students as possible while learning how their brand was perceived and how effective their advertising campaigns had been.

Our Solution

As a unique and direct way to reach 80% of all new UK students, the Dig In Box was the perfect solution. We included a Boost energy drink in every box and had our Dig-In students follow up by giving insightful feedback.

The Results


Product samples distributed over 3 years

Over the past 3 years, we've delivered over a million cans to UK students. In their tens of thousands, Dig-In students responded to follow up surveys, giving invaluable product feedback and insights that have helped shape Boost’s brand and marketing strategy. Boost's commitment to the Dig-In Box was key in launching relationships with Student Unions across the country and helped fuel their incredible growth.

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