Case Study

Amazon

As one of the world's biggest companies, Amazon needs no introduction. Since being founded in 1994, they've grown to become a global household name.

The Brief

Amazon wanted to generate new student members for their flagship 'Amazon Prime' service. They wanted a campaign that focused on communicating Amazon Prime's benefits to as many students as possible.

Our Solution

We proposed the Dig-In Box as the perfect way to get Amazon's promotional items to over 400,000 students. By placing a series of posters into the Dig-In University Welcome Box, Amazon were able to reach over 80% of all new UK students from their first day at university. By using promotional URLs, Amazon were also able to measure the campaign performance.

The Results

1000000

Amazon posters given via the Dig-In University Welcome Box

Since the success of the first Dig-In Box campaign, Amazon have become a regular fixture in the Dig-In Box, returning for a third year running. So far, we've distributed over a million Amazon posters and coasters directly to the bedrooms of UK students.

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